Osam Azit Gimcheon, Korea 2026

Gimcheon City has introduced "Osam Agit," an experiential content program based on the "After Hours" concept, utilizing museum spaces that are not in operation at night. Designed as an immersive space, it invites visitors to the secret hideout of "Osami"—a character who collects treasures of Gimcheon—allowing them to discover various stories and traces of the city. By separating daytime and nighttime operations, the project has expanded the utility of existing museum facilities and added new experiential value to underutilized spaces. Throughout the area, exhibitions and interactive elements that reinterpret Gimcheon’s historical, cultural, and natural resources—collected by Osami—have been placed to allow visitors to naturally explore the charm of the region. ‘dotmill’ oversaw the planning, design, construction, and establishment of the operational system for this project. Starting with the development of a spatial concept utilizing character IP, the company carried out the entire process, including the design of exhibition and experiential content, spatial creation and construction, and the establishment of operational processes and manuals. After the project's completion, they finalized the operational system to ensure stable self-management by the client before handing it over. This project presents a sustainable nighttime tourism model that increases the utilization of underutilized spaces while combining the region’s unique stories with character IP.